If you need to produce a commercial in Pittsburgh in HD you must consider where it is going to air.

There are several differing formats of HD - Most people know about the 1080p HD, but there is also stations that broadcast in 1080i, 720p and local cable like Time Warner, Verizon FiOS, Armstrong and Comcast are still 480i standard definition when it comes to local ad insertion. Many video production companies out there claim to produce HD commercials, but they may in fact only shoot with an… Continue

I get this question a lot. When conceptualizing your commercial I usually try to figure out first if shooting video of your business is necessary, appropriate, cost effective or serves the best interest of your business. Yes, I would be telling a lie if I didn't say that; in most cases, creating a TV commercial using stock photos and video is more cost effective (notice I didn't say cheaper) and turn around time is generally faster than having an on location video shoot. There are great… Continue

The day of your shoot is a big day. It's really important to be ready. We understand that your day-to-day business is very important for you to continue paying your bills, however you have to consider the importance of the potential impact your commercial will have on your future income. The following is a list of suggestions for you to prepare for your private commercial shoot.



1) Clean — that's right. Make sure your office (inside and out) is in the best condition you can get it.… Continue